But the other thing that JL capital does is to provide capital for entrepreneurs who are looking to grow and scale their businesses. Number one, you have to have a great business going in the idea. Number two, you have to have good credit. And we'll need to look at some financial data and some of that, but we can help you secure unsecured capital. That means there's no collateral forest based on the integrity of your business and your signature and who you are as a person.
And also, one of the things that I know and why I'm passionate about this is one of the most difficult things that an entrepreneur has to do is, to get capital, to grow their business. And a lot of times, I like to say, and fund that if you go to a bank, you know, they will give you an umbrella when the sunshine, but they won't give you one when it's raining, that's when you really need it.
And so a lot of times you go to the bank and you need to borrow a hundred thousand dollars and they want you to sign personally, and they want you to give your firstborn as collateral, and in today's world, it's just really tough, for an entrepreneur to get the kind of capital they need to be successful, to fulfill what it is they're trying to do with their vision, a dream for their company.
And so we're able to provide a lot of that funding and help people along the way. And then the whole other piece of that is mentoring. You know, having someone that can tell you, what it is you need to do and advise you, with your business who has been in the arena and has fought. And men successful is a great asset to have when you're building a company.
So those are some of the things that a JL capital group does. And my wife and I are very excited about that. And, Mark, thank you for all that you do for JL Capital Group and all that you do, with helping people realize what our brand is across the globe. So we're excited about JL capital going forward.
There are a lot of things that we're involved in. We see a lot of opportunities coming when you see a lot of people saying, Oh, woe is me and no things don't look good, anything calms me. That's the time when people like me make a lot of money because when the fish are all swimming in one direction, I'm sitting wondering why, and I'm looking at a new direction to go, because I know there is a great profit to be made when people are crying, what worries me?
So I know that our listeners are hearing some of this stuff and it might be fresh on their ears today. But think about it, you know, new ideas of the morning, when times are difficult in society. And, remember what Henry Ford said. If you're building a dream or a business, I want you to remember what Henry Ford said: